Tag Archives: SBS Charter

White-anting starts early for new SBS boss

SBS’s managing director-designate Michael Ebeid is still two months away from getting his feet under his new desk but already the white-anting has started. Nothing surprising in that; it’s an important job in Australia’s media and cultural landscape, so anyone taking it on is bound to come under scrutiny, especially someone as relatively unknown as Ebeid. And inevitably… Read More

Can this man reignite passion for SBS?

Will SBS’s next managing director, Michael Ebeid, provide the spark to reignite a passion for Australia’s multicultural broadcaster? Many people hope so but at present hope is all they have. So little is known about the man himself. Egyptian-born, Australian-raised Michael Ebeid is such a cleanskin he’s almost translucent. Of course, many people rise to senior public jobs… Read More

Too little too late for SBS?

After years of neglecting the multicultural demands of its charter in a bid for ratings and revenues, there are signs SBS is trying to repair the rift with the movers and shakers in multicultural Australia. But is it all hot air and spin? And does the expertise still exist inside their Artarmon headquarters to achieve anything meaningful? Time will tell, but to-date it’s not looking good. … Read More