Tag Archives: SBS Charter

White-anting starts early for new SBS boss

White-anting started early for SBS’s new managing director Michael Ebeid – two months before getting his feet under his new desk in Sydney. Some saw his qualities and qualifications – including his Egyptian heritage – with trepidation or outright animosity. Some senior executives feared for their jobs or their easy life. It was not a good omen for a “new start” for Australia’s embattled multicultural broadcaster. Read More

Can this man reignite passion for SBS?

Egyptian-born, Australian-raised Michael Ebeid is such a cleanskin he’s almost translucent. Yet he has been chosen to be the next managing director of Australia’s national multicultural broadcaster, SBS. Many people rise to senior public jobs out of left field, but there’s usually a trail of some sort. With Ebeid there’s not much. So is he the man who will provide the spark to reignite a passion for Australia’s once-loved SBS? Read More

Too little too late for SBS?

After years of neglecting the multicultural demands of its charter in a bid for ratings and revenues, there are signs SBS is trying to repair the rift with the movers and shakers in multicultural Australia. But is it all hot air and spin? And does the expertise still exist inside their Artarmon headquarters to achieve anything meaningful? Time will tell, but to-date it’s not looking good. … Read More